The first thing that sets your website on the path of success is the ‘domain name’. The ‘domain extension’ is the second most important.
Using a free website by leveraging popular website builders such as WordPress, blogger, and Wix among others, creates myriad of issues which results in horrible domain extension. Extension’s like Google.wordpress.com or google.blogspot.com? don’t look or sound right the ears.
A professional-looking domain extension not only helps beautify the site, it makes the domain name easier to remember.
Having a unique domain extension for your website helps it rank high and stand out.
Unarguably, two of the most common extensions are .com and .org extension.
•WHY THE DOMAIN EXTENSION YOU USE MATTERS
While it is true that it does not really weigh on Search Engine Optimization(SEO) ranking system, it is generally known that domain names actually counts. This is because SEO can be boosted by using keywords.
The .com and .org domains are top-level domains that anyone can subscribe to. However, they are applied and used for different purposes.
For example, .com is far more popular since it suits businesses more, including legal services, medical practices, software as a service (SaaS) and online stores.
The .org extension, on the other hand, is designed for organizations, such as nonprofits, groups, and clubs.
•Dot com Extension
The .com denotes “commercial,” and it is the most common extension because of its flexibility. It’s recommended for professional use. It is also credible, trustworthy, and more memorable than other domain extensions. Since it’s the most popular extension, it is the most recognizable and appears the most professional.
Although .com is the most popular extension, it also means that finding an available domain name can be difficult. In instances where you’re not able to find a suitable .com for your business website, consider using a different domain extension, such as .org or .us.
•Dot org Extension
The .org stands for “organization”. Though it is not as popular as the .com, it is a commonly used and recognizable domain. You don’t have to be nonprofit or meet certain criteria to secure a website in this prestigious area. Given how synonymous the .org extension is with nonprofits, to avoid confusion, it’s better to reserve the use of the .org for nonprofits and organizations, such as a local sports team or cause group.
It’s important to take the time to choose the right domain name and domain name extension for the simple reason that they represent your business online. For the most part, the .com extension works better because it is suitable for almost any company or industry, although .org is more suitable in some cases, e.g. nonprofits, clubs and organizations.
I would say that if you want to buy a new domain, you need Dotcom. This is mostly what people assume when they hear a domain name. But as I said, it doesn’t matter if the right keywords are used on your website.