Digital marketing is crucial to brand development and success in today’s world. Digital marketing enhances a brand’s performance and when utilized effectively, it has immense potentials businesses can derive from. Digital marketing has always been important for a brand’s development and is becoming more important in recent times.
The potentials that digital marketing proffers are enormous. By utilizing an effective digital marketing plan, businesses can find new customers and boost a brand’s reputation online. Furthermore, digital marketing unlike traditional marketing is very cheap to reach lots of people online. Digital contents can be distributed quickly at pocket friendly costs.
This article series is dedicated to set you on the right path in your digital marketing by offering you top digital marketing tips that will help you achieve success in digital marketing.
• Utilize Mobile Technology
The impact of mobile technology on marketing strategies cannot be overstated. Mobile devices are no longer luxury devices these days, especially how common it is now to see people with multiple mobile devices. Billions of people use mobile devices across the world and the spread of mobile connectivity increases the use of mobile devices.
Social media and mobile browsing are the rave of the moment, over 95% of people with an internet-enabled phone surfs the internet with their phone. In case you have not developed a mobile marketing strategy, this is the time to do so.
There are several SMS marketing services online that provide software that you can use to create lists, draft bulk messages and send them to customers, this is a great plus!
• Call Your Audience To Action.
No sales campaign is complete without a call to action. “Sign up now!” “Join today” “Book a flight!” “Trade in your old phone”.
The objective of the Call-To-Action (CTA) is to give users a clear directive that moves them closer to becoming customers; this is a perfect sales conversion strategy. A well initiated CTA can arouse your visitors’ interests and make them want to know more about your brand.
CTA are important in a digital marketing strategy that is buyer-oriented, whether you are writing Google ads or promoting a sale on Facebook. CTAs can also boost your brand by using terms that are relevant to your industry.
• Personalized Social Media Marketing
Social media marketing (SMM) has become an indispensable means of marketing effectively lately.
Small businesses especially cannot afford to handle social media strategies lightly, so personalized marketing techniques like targeting consumers based on their interests and tracking consumer behaviors is fast becoming an essential tool in marketing.
This can be harnessed to advertise a brand to a targeted audience.
These techniques can be as simple as targeting individuals that work at a particular company that you would like to sell to with platforms like LinkedIn or Facebook or using your customers’ name in the bulk messages you send out.
With Facebook’s improved advertising platform, you can create specific ads that target groups that can generate strong returns for our effort.
• Enable Google+ Authorship.
Any brand owner struggling with marketing will be more than happy to advertise their brands to large audience. Search engine optimization (SEO) helps business owners that want an effective method to reach a wide audience.
SEO helps with making websites rank higher on search engines, making them more visible to potential customers. Another advantage of this strategy is that a large portion of the search market share belongs to Google, and this means your business can be seen by lots of people using the search engine across the world.
A little bit of time and energy invested on your business page on Google+ can improve your local search visibility. Google+ Authorship connects a Google+ profile to an individual blog post webpage or article. It is great for building a personal brand and gaining exposure.
Have you gained from this few tip? Well, there is more to come. Ensure you follow this blog, and always visit to read more top tips to help you become digitally successful. Do well to drop a comment in the comment section too. Thanks for reading!