In the previous edition of top digital marketing ideas for your business, the importance of digital marketing to the development and success of any brand was highlighted.
The potentials offered by digital marketing to business (small or big) was seen to be enormous. Also, top 4 digital marketing ideas was listed and discussed.
In case you missed that edition, click here to have a good read.
We shall quickly progress to list and discuss other top digital marketing tips you need to know and apply. Enjoy your read!
• Optimize Your Search For Local Search
Local search engine optimization (SEO) involves targeting audience in a specific location by using keywords and geo-local information. This can help your brand stand out from others when done correctly.
To gain local customers through online strategies, you have to build unique search strategy targeting people searching for your products and services near you. A small business website should have information about services offered and products that match the keywords people are searching for.
Keep your website link and design clean as this will help people searching for information find what they are looking for easily and determine if they will do business with you or not.
• Be Active On Social Media
Having a Facebook account is not just enough. It should be updated regularly to reach new potential customers and engage loyal clients. Promoting sales and special offers is important but do not limit it to that. Facebook can be used to add other forms of value to your business.
For example, it is a suitable means of updating compelling infographics that show ways in which your brand or business is relevant.
Always respond to comments, be passionate and don’t shy away from conversations. Respond to negative comments with tact as this too can help your brand. Apart from Facebook, there are social media platforms with lots of people. By making constant good impression about your business, you can attract lots of new people to you.
•Be Quick And Compelling
According to research, the average person checks their mobile phones more than 1,500 times in a week. The research also found out that on the average, people use their smartphones to carry out more than 221 varying tasks daily.
In addition, a research by Microsoft found that the average person’s attention span lasts 8 seconds, which is equivalent with a goldfish.
This implies the necessity of being quick and compelling in digital marketing messages.
When marketing your product or business, you have only a few seconds to make substantial connections with potential customers. There isn’t much time for complacency so keep it simple and compelling.
• Prepare Your Landing Pages
Creating a great Facebook post or ad is just half of the distance because you also need a relevant landing page. Cutting corners by linking your social media posts, ads and other digital marketing tools to your home page can be tempting, but how do you think your visitors will feel when they land on your website and don’t find whatever it is that compelled them to click through?
Take the time to prepare relevant landing pages for your digital marketing campaigns. If you run a fashion store and create an infographic about the most beautiful or low-priced clothes available for the summer, then go ahead and include a link to your website for a page with content specific to that topic.
I’m certain you have gained a thing or two from this few tip. Like and drop a comment, letting us know which area you wish to improve in your digital marketing. Be sure to check out for next edition next week for more digital tips.
Thanks for reading!